Today we'd like to announce a new and very different creative venture of ours:Introducing the first-ever Imaginando branded T-Shirt: 'DRC Resistor'We have always resisted the temptation of licencing soulless, third-party generic 'merch'. When we design a product, we take full control of the process to ensure a quality result. We have taken this approach when designing and manufacturing the first piece of clothing that we are proud to put our name on.Featuring an exclusive design printed on high quality, ethically produced T-Shirts, this limited initial production run is available to ship to selected* countries now, with the possibility of other locations added in the future.We put love and attention into everything that we create, and this is no exception. As self-confessed T-Shirt addicts, we're really pleased to offer a truly premium product - one built to last!We love how amazing the finished product looks and feels, and we think you will too. If you have a passion for Imaginando, you can wear this with pride!Wearing is believing,Team Imaginando*Available Countries at launch: Austria, Belgium, Canada, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Mexico, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom and United States.
The track title ‘I’m Gonna Get You’ could almost be a testament to Nina Kraviz’ dedication and determination to succeed as a house/techno DJ and producer, in an undeniably male dominated industry. Kraviz early adventures into dance music saw her managing dental records by day and vinyl records by night, as she studied dentistry in Moscow whilst holding down a Friday night club residency.Released in 2010, ‘I’m Gonna Get You’ was one of Kraviz’ first tracks to make it outside of Russia, providing the exposure and publicity needed to make her mark on the international dance music scene. This was no easy task however, as Kraviz still had to fight hard to be taken seriously, speaking about this period of her career she says that ‘people were suspicious of a pretty woman making music on her own, with a vision.’That ‘vision’ is one that involves passionate and energetic performances whilst behind the decks, often mistaken as being intoxicated, her wild enthusiasm shines through. ‘People think I’m on drugs, but I’m not – I’m just really experiencing it’.In this week’s DRC Sound Design Tutorial we show you how to get the bass, keys and pad sounds for yourself from this funky little minimal track.Click here to download the Ableton project fileIt’s all about the music in our house,Team Imaginando
We're starting 2019 with something BIG for iOS music makers.Today we are incredibly excited and proud to announce that DRC on iOS now features AUv3 support! After months of hard work involving some difficult technical challenges, we're thrilled to have achieved one of our primary goals for DRC with this release.The iOS music production scene is growing faster than ever thanks to the possibilities of the AUv3 plugin format/standard, and now DRC is part of that revolution. We believe mobile music production software has the potential to be amazing, and today is a significant milestone accomplishment that puts us in a strong position for the future.This update is a big deal for us, and our customers too, as the most requested feature we've ever received, for any of our products.That's why we are thrilled to announce that AUv3 is part of DRC’s ‘Unlock Synth Engine’ in-app purchase. This enables us to provide the update to everyone who has already supported us at zero cost.This means that from today we have increased the price of ‘Unlock Synth Engine’ on iOS only, as we believe this is the fairest way for us to offset the hundreds of hours we spent making this happen!We are fortunate to have some very passionate, enthusiastic and knowledgeable beta testers out there; thank you to everyone who participated, you helped make our DRC AUv3 dream come true!For now, a maximum of 4 instances of DRC can be open at any time due to device memory constraints - something we plan to improve in the future.DRC 2.0.0 for iOS is available to download now from the App Store, for devices running iOS 10.3 or later. This release does not affect the Android or DRC for Desktop releases.As always, we welcome your feedback. If there's anything you want to let us know or discuss, please don't hesitate to get in touch via our website contact page. Also, If you haven't yet submitted a review of DRC on iTunes/Google Play, please consider doing so, we read and reply to every single one of them. Finally, if you have any creative projects of any kind using DRC that you want to share with us, we’d love to hear them!From Portugal with passion,Team Imaginando
It feels longer than 5 years since New Zealand singer-songwriter Lorde first gave us her unique blend of indie/pop/electro (or whatever the Millenials call it these days!) when she was catapulted into the limelight in 2013 with her massive hit ‘Royals’. Amazingly she was just 16 at the time when it hit number 1 in the US Billboard Hot 100 chart, making her one of the youngest solo performers to do so. The previous artist/track to achieve this feat was back in 1987 when one-hit wonder Tiffany told us ‘I think we’re alone now’.Thankfully Lorde’s music career hasn’t mirrored Tiffany’s, and the follow-up single to Royals was another one word song title, ‘Team’. The team in question being a tribute to her friends and the people of New Zealand, as she explains how it feels to live somewhat isolated and disconnected from popular music culture.Lorde is no stranger to music production, after getting involved with the process on her debut album ‘Pure Heroine’, she is cited as co-producer for the entirety of her second LP in 2017 ‘Melodrama’. The other producer being Jack Antonoff, winner of multiple Grammy awards, his biggest production credit is working on Taylor Swift’s phenomenally popular album ‘1989’. It’s certainly a team that works though, as the album was a success with critics and fans alike.This week we’re taking on the bass sound and the pad sound from Lorde’s ‘Team’ and showing you how to recreate them for yourself with DRC.Click here to download the Ableton project fileWe’ll never be royals,Team Imaginando
Merry Christmas everyone and a happy new year!Yes we did get you a gift, and yes you guessed it, it’s a festive little DRC sound design tutorial featuring one of the greatest Christmas songs of all time; ‘Last Christmas’ by Wham!If you write a good Christmas song, you can reap the rewards of the royalties for the rest of your life. That’s why so many artists try (and inevitably fail!) each year to create a future Christmas classic in the hope that it could be their possible retirement fund.Last Christmas’ is rather unique for a Christmas single, in that the focus is on the love story narrative, rather than a generic list of holiday traditions loosely strung together in search of a quick buck by cashing in on Christmas.It also holds a unique record of its own for the UK singles chart, where the battle for ‘Christmas Number 1’ is a hotly contested fight each year. Last Christmas is the biggest selling single ever in the UK charts which has never made it to number 1. In its original year of release of 1984, it was held off the top spot by the goliath of charity records, Bob Geldof and Midge Ure’s Band Aid single ‘Do They Know It’s Christmas?’ The story did have a happy ending though, as Wham! donated all of the profits from Last Christmas to the ethiopian famine appeal that Band Aid was promoting.Join us this week as we unwrap the secrets of the strings and the celesta sounds, with your favourite analog emulation synth, DRC!Click here to download the Ableton project fileWe still have your heart, George,Team Imaginando
For many of us, the dream of becoming a professional musician in any capacity is an illusive one. The path to ‘making it big’ is certainly a road filled with hard work and perseverance. For this week’s guest artist, the road of hard work was actually a literal one, as a struggling backing musician Mac DeMarco paid the bills by working as part of a road paving crew, and even participating in medical experiments for money. (That’s the kind of dedication we don’t fancy doing!)Listening to DeMarco’s music, you get the sense that this is all taken in his stride, an easy going, relaxed approach, living life as it happens and not stopping to worry about it. DeMarco’s choice of retro instruments and equipment further such an organic and casual take on recording, quite a refreshing change to most of today’s digital obsessed creatives. (Yes, we are aware of the irony/hypocrisy of a music tech company saying this!)In DeMarco’s case, the oldskool aesthetic cries out for beat-up old guitars, reel-to-reel tape recorders and more than a handful of authentic vintage synths to make us drool. Yamaha DX7, Prophet 5, and Roland Juno 60 to name a few.Get ready to lose yourself in the gorgeous analog pitch drifting of this one, as we take on Mac DeMarco - ‘Chamber of Reflection’Click here to download the Ableton project fileDRC is the only analog we need,Team Imaginando
Throughout the history of dance music the concept of anonymity has played many different roles. Back in the glory days of vinyl, to prevent others from discovering their killer tracks, some DJ’s hid the identity of the records they were playing, by covering up the artist and track name with stickers. Anonymity is also one of the most powerful tools for defense and protection in the ‘free party’ scene, more commonly known as illegal raves. Producers themselves can also use the power of anonymity to try new directions in music, by releasing experimental material under a fake name, or pseudonym, in case it isn’t well received by their usual audience.Whilst English DJ and producer SBTRKT doesn’t deny the last example, his spin on the reason for attempting to stay anonymous goes a little deeper into his mindset and work ethic. This ties into the artist name too, with SBTRKT being a reference to subtracting himself from his music, to ‘let the music speak for itself’.When performing, SBTRKT wears native ceremonial inspired masks, which come from the designer and artist ‘A Hidden Place’ who also prides themselves on being anonymous. At Bestival in 2011, cardboard recreations of one mask were handed out to the crowd - a spectacular and novel visual for a DJ to look out on!This week we take an in-depth look at the hot bass line sound from SBTRKT’s 2011 track ‘Wildfire’Click here to download the Ableton project fileThere’s no vowels in our product names either,Team Imaginando
This week we’re attempting to sonically take your breath away, with our DRC sound design tutorial for Gui Boratto’s 2009 smash ‘Take My Breath Away’.Born in São Paulo, Brazil, in 1974, Gui Boratto released his critically acclaimed debut album ‘Chromophobia’ in 2007 on well established german label Kompakt. Featuring tight production skills, driving rhythms and a clear love of melody, it’s easy to attribute such fine technical craftsmanship to Boratto’s many years working as a studio engineer for some of the biggest record labels worldwide.Fast forward to June of this year, Boratto proudly released his 5th studio album on Kompakt, whilst seeking out talent to put out on his very own D.O.C brand imprint, (conveniently distributed by Kompakt!) which he created in 2013.As evident in Gui’s final productions, he is inspired by the whole spectrum of life’s emotions and feelings, to create a diverse range of moods. Speaking about the creative process behind his 2018 album Pentagram he explains ‘It’s good to be happy, but also good to be sad, fragile or strong’.Aside from his own original production work, Gui has also had a steady stream of remix work for a suitably diverse selection of artists, including Pet Shop Boys, London Grammar and even made an appearance on the Halo 4 OST remix album. (Yes that is a real thing and no, we had no idea either!)Click here to download the Ableton project fileExhale, exhale, exhale…Team Imaginando