Imaginando’s ethos, mission statement and brand identity are all built on a solid foundation of imagination, inspiration and creativity. With this is mind, we love to see interesting, creative and unique music videos which dare to dream or ‘do something different’.

Pieces of art in their own right, any departure from the standard shot of a band, simply lip-syncing their vocals for 3 minutes, is a welcome experience, and sometimes a cinematic treat.

Such is the case with this week’s tune of choice: ‘Gosh’ by the artist ‘Jamie xx’. Directed by Romain Gavras and at the time of writing, approaching 6 million views on YouTube, it is actually the second video to be commissioned for the track.

The message behind the strange narrative is open to interpretation, but it feels like that epic bass kick could be the call of a siren, an audio magnet of sorts, pulling the people towards its source.

For most music artists who use samples, the mindset is ‘sample first, worry about any potential legal stuff if/when it happens’. But what do you do if you have no idea whom the voice belongs to? Jamie’s record label found themselves in this very situation when it emerged that the audio was taken from a 20-year-old national radio jingle, which was never actually aired! Tracking down the MC in question, required some extensive detective work - not exactly “easy-easy!”

Hold it down, Hold it down,
Team Imaginando

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How to make the bass from SBTRKT 'Wildfire' in DRC...

Published on 10 Dec 2018

Throughout the history of dance music the concept of anonymity has played many different roles. Back in the glory days of vinyl, to prevent others from discovering their killer tracks, some DJ’s hid the identity of the records they were playing, by covering up the artist and track name with stickers. Anonymity is also one of the most powerful tools for defense and protection in the ‘free party’ scene, more commonly known as illegal raves. Producers themselves can also use the power of anonymity to try new directions in music, by releasing experimental material under a fake name, or pseudonym, in case it isn’t well received by their usual audience.Whilst English DJ and producer SBTRKT doesn’t deny the last example, his spin on the reason for attempting to stay anonymous goes a little deeper into his mindset and work ethic. This ties into the artist name too, with SBTRKT being a reference to subtracting himself from his music, to ‘let the music speak for itself’.When performing, SBTRKT wears native ceremonial inspired masks, which come from the designer and artist ‘A Hidden Place’ who also prides themselves on being anonymous. At Bestival in 2011, cardboard recreations of one mask were handed out to the crowd - a spectacular and novel visual for a DJ to look out on!This week we take an in-depth look at the hot bass line sound from SBTRKT’s 2011 track ‘Wildfire’Click here to download the Ableton project fileThere’s no vowels in our product names either,Team Imaginando...

How to make the bass, keys and lead for Gui Boratto - 'Take My Breath Away'...

Published on 3 Dec 2018

This week we’re attempting to sonically take your breath away, with our DRC sound design tutorial for Gui Boratto’s 2009 smash ‘Take My Breath Away’.Born in São Paulo, Brazil, in 1974, Gui Boratto released his critically acclaimed debut album ‘Chromophobia’ in 2007 on well established german label Kompakt. Featuring tight production skills, driving rhythms and a clear love of melody, it’s easy to attribute such fine technical craftsmanship to Boratto’s many years working as a studio engineer for some of the biggest record labels worldwide.Fast forward to June of this year, Boratto proudly released his 5th studio album on Kompakt, whilst seeking out talent to put out on his very own D.O.C brand imprint, (conveniently distributed by Kompakt!) which he created in 2013.As evident in Gui’s final productions, he is inspired by the whole spectrum of life’s emotions and feelings, to create a diverse range of moods. Speaking about the creative process behind his 2018 album Pentagram he explains ‘It’s good to be happy, but also good to be sad, fragile or strong’.Aside from his own original production work, Gui has also had a steady stream of remix work for a suitably diverse selection of artists, including Pet Shop Boys, London Grammar and even made an appearance on the Halo 4 OST remix album. (Yes that is a real thing and no, we had no idea either!)Click here to download the Ableton project fileExhale, exhale, exhale…Team Imaginando...

How to make the bass from SBTRKT 'Wildfire' in DRC...

Published on 10 Dec 2018

Throughout the history of dance music the concept of anonymity has played many different roles. Back in the glory days of vinyl, to prevent others from discovering their killer tracks, some DJ’s hid the identity of the records they were playing, by covering up the artist and track name with stickers. Anonymity is also one of the most powerful tools for defense and protection in the ‘free party’ scene, more commonly known as illegal raves. Producers themselves can also use the power of anonymity to try new directions in music, by releasing experimental material under a fake name, or pseudonym, in case it isn’t well received by their usual audience.Whilst English DJ and producer SBTRKT doesn’t deny the last example, his spin on the reason for attempting to stay anonymous goes a little deeper into his mindset and work ethic. This ties into the artist name too, with SBTRKT being a reference to subtracting himself from his music, to ‘let the music speak for itself’.When performing, SBTRKT wears native ceremonial inspired masks, which come from the designer and artist ‘A Hidden Place’ who also prides themselves on being anonymous. At Bestival in 2011, cardboard recreations of one mask were handed out to the crowd - a spectacular and novel visual for a DJ to look out on!This week we take an in-depth look at the hot bass line sound from SBTRKT’s 2011 track ‘Wildfire’Click here to download the Ableton project fileThere’s no vowels in our product names either,Team Imaginando...

How to make the bass, keys and lead for Gui Boratto - 'Take My Breath Away'...

Published on 3 Dec 2018

This week we’re attempting to sonically take your breath away, with our DRC sound design tutorial for Gui Boratto’s 2009 smash ‘Take My Breath Away’.Born in São Paulo, Brazil, in 1974, Gui Boratto released his critically acclaimed debut album ‘Chromophobia’ in 2007 on well established german label Kompakt. Featuring tight production skills, driving rhythms and a clear love of melody, it’s easy to attribute such fine technical craftsmanship to Boratto’s many years working as a studio engineer for some of the biggest record labels worldwide.Fast forward to June of this year, Boratto proudly released his 5th studio album on Kompakt, whilst seeking out talent to put out on his very own D.O.C brand imprint, (conveniently distributed by Kompakt!) which he created in 2013.As evident in Gui’s final productions, he is inspired by the whole spectrum of life’s emotions and feelings, to create a diverse range of moods. Speaking about the creative process behind his 2018 album Pentagram he explains ‘It’s good to be happy, but also good to be sad, fragile or strong’.Aside from his own original production work, Gui has also had a steady stream of remix work for a suitably diverse selection of artists, including Pet Shop Boys, London Grammar and even made an appearance on the Halo 4 OST remix album. (Yes that is a real thing and no, we had no idea either!)Click here to download the Ableton project fileExhale, exhale, exhale…Team Imaginando...