Imaginando’s ethos, mission statement and brand identity are all built on a solid foundation of imagination, inspiration and creativity. With this is mind, we love to see interesting, creative and unique music videos which dare to dream or ‘do something different’.

Pieces of art in their own right, any departure from the standard shot of a band, simply lip-syncing their vocals for 3 minutes, is a welcome experience, and sometimes a cinematic treat.

Such is the case with this week’s tune of choice: ‘Gosh’ by the artist ‘Jamie xx’. Directed by Romain Gavras and at the time of writing, approaching 6 million views on YouTube, it is actually the second video to be commissioned for the track.

The message behind the strange narrative is open to interpretation, but it feels like that epic bass kick could be the call of a siren, an audio magnet of sorts, pulling the people towards its source.

For most music artists who use samples, the mindset is ‘sample first, worry about any potential legal stuff if/when it happens’. But what do you do if you have no idea whom the voice belongs to? Jamie’s record label found themselves in this very situation when it emerged that the audio was taken from a 20-year-old national radio jingle, which was never actually aired! Tracking down the MC in question, required some extensive detective work - not exactly “easy-easy!”

Hold it down, Hold it down,
Team Imaginando

latest news

How to make the bass and lead sounds from 'Nova' by Tale Of Us with DRC...

Published on 21 Sep 2018

Have we mentioned before how much we love techno? Having featured several of our own favourite artists from the genre, this week’s tutorial track is actually another viewer suggestion, one we were happy to oblige and indulge our ears in the process. The track in question is ‘Nova’ by Tale Of Us, the DJ and producer partnership of Carmine ‘Karm’ Conte & Matteo Milleri.Since their debut release ‘Dark Song’ back in 2011, Tale Of Us have not only been releasing a steady stream of underground hits, but also creating and building their now huge ‘Afterlife’ brand, with Ibiza residencies and of course the Afterlife Recordings label.Residing in the techno rich club scene of Berlin, the duo describe their sound as being filled with ‘emotion and drama’, saying ‘We don't make Berlin techno and we never will, because we're Italian.’Recently, the pair were immortalised in videogame form, appearing in the massively successful Grand Theft Auto Online, as part of the nightclub based expansion ‘After hours’. Inside a selection of virtual nightclubs, players can enjoy a full DJ set featuring brand new remixes and productions, created especially for the game.If you are an Ableton user, you won’t want to miss this week’s free project file too - it has all of the automation and track routings for you to check out and explore.If you enjoy any of the DRC Sound Design Tutorial videos, be sure to let us know in the comments, and feel free to ‘smash that like button!’Click here to download the Ableton Live projectLike a champagne supernova,Team Imaginando...

40% off LK - Summer Sale...

Published on 20 Aug 2018

We have another great promotion this week as part of our summer sales, this time it's big savings on LK.This one’s for the music makers. With 6 feature packed modules, there’s something for everyone inside LK - especially when there’s 40% off all modules from Monday 20th to Sunday 26th August!LK is the ultimate, portable, productivity tool for producers and musicians, with a plethora of creative uses:MATRIX - Take control of Ableton just like a Launchpad, launch clips, arm tracks, mix levels and more, all from your smartphone/tablet.MIDI PADS - MPC style pads in your pocket. Lay down a beat with ease or even a melody too with automatic chord options as well.MIDI CONTROLLER - tweak knobs, faders and buttons and take control of any MIDI parameters you wish.X/Y PAD - Cause some ‘chaos’ in your effects with a triple-axis, expressive pad controller you can assign to anything.CHORDER - Complex chords in an instant, CHORDER makes it easy to play all variants.KEYBOARD - take a piano wherever you go. Why struggle using your laptop keys to play a synth? KEYBOARD gives you a piano layout you can customise.So that’s 40% off all LK modules, only from Monday 20th August to Sunday 26th August.Sunshine and savings,Team ImaginandoTerms: Discount applies to all LK in-app purchases on Android and iOS devices made during the promotion period 20/08/2018 to 26/08/2018. Discount is automatically applied to all prices during this period - the price you see is the price you pay....

40% off LK - Summer Sale...

Published on 20 Aug 2018

We have another great promotion this week as part of our summer sales, this time it's big savings on LK.This one’s for the music makers. With 6 feature packed modules, there’s something for everyone inside LK - especially when there’s 40% off all modules from Monday 20th to Sunday 26th August!LK is the ultimate, portable, productivity tool for producers and musicians, with a plethora of creative uses:MATRIX - Take control of Ableton just like a Launchpad, launch clips, arm tracks, mix levels and more, all from your smartphone/tablet.MIDI PADS - MPC style pads in your pocket. Lay down a beat with ease or even a melody too with automatic chord options as well.MIDI CONTROLLER - tweak knobs, faders and buttons and take control of any MIDI parameters you wish.X/Y PAD - Cause some ‘chaos’ in your effects with a triple-axis, expressive pad controller you can assign to anything.CHORDER - Complex chords in an instant, CHORDER makes it easy to play all variants.KEYBOARD - take a piano wherever you go. Why struggle using your laptop keys to play a synth? KEYBOARD gives you a piano layout you can customise.So that’s 40% off all LK modules, only from Monday 20th August to Sunday 26th August.Sunshine and savings,Team ImaginandoTerms: Discount applies to all LK in-app purchases on Android and iOS devices made during the promotion period 20/08/2018 to 26/08/2018. Discount is automatically applied to all prices during this period - the price you see is the price you pay....

How to make the bass and lead sounds from 'Nova' by Tale Of Us with DRC...

Published on 21 Sep 2018

Have we mentioned before how much we love techno? Having featured several of our own favourite artists from the genre, this week’s tutorial track is actually another viewer suggestion, one we were happy to oblige and indulge our ears in the process. The track in question is ‘Nova’ by Tale Of Us, the DJ and producer partnership of Carmine ‘Karm’ Conte & Matteo Milleri.Since their debut release ‘Dark Song’ back in 2011, Tale Of Us have not only been releasing a steady stream of underground hits, but also creating and building their now huge ‘Afterlife’ brand, with Ibiza residencies and of course the Afterlife Recordings label.Residing in the techno rich club scene of Berlin, the duo describe their sound as being filled with ‘emotion and drama’, saying ‘We don't make Berlin techno and we never will, because we're Italian.’Recently, the pair were immortalised in videogame form, appearing in the massively successful Grand Theft Auto Online, as part of the nightclub based expansion ‘After hours’. Inside a selection of virtual nightclubs, players can enjoy a full DJ set featuring brand new remixes and productions, created especially for the game.If you are an Ableton user, you won’t want to miss this week’s free project file too - it has all of the automation and track routings for you to check out and explore.If you enjoy any of the DRC Sound Design Tutorial videos, be sure to let us know in the comments, and feel free to ‘smash that like button!’Click here to download the Ableton Live projectLike a champagne supernova,Team Imaginando...

40% off LK - Summer Sale...

Published on 20 Aug 2018

We have another great promotion this week as part of our summer sales, this time it's big savings on LK.This one’s for the music makers. With 6 feature packed modules, there’s something for everyone inside LK - especially when there’s 40% off all modules from Monday 20th to Sunday 26th August!LK is the ultimate, portable, productivity tool for producers and musicians, with a plethora of creative uses:MATRIX - Take control of Ableton just like a Launchpad, launch clips, arm tracks, mix levels and more, all from your smartphone/tablet.MIDI PADS - MPC style pads in your pocket. Lay down a beat with ease or even a melody too with automatic chord options as well.MIDI CONTROLLER - tweak knobs, faders and buttons and take control of any MIDI parameters you wish.X/Y PAD - Cause some ‘chaos’ in your effects with a triple-axis, expressive pad controller you can assign to anything.CHORDER - Complex chords in an instant, CHORDER makes it easy to play all variants.KEYBOARD - take a piano wherever you go. Why struggle using your laptop keys to play a synth? KEYBOARD gives you a piano layout you can customise.So that’s 40% off all LK modules, only from Monday 20th August to Sunday 26th August.Sunshine and savings,Team ImaginandoTerms: Discount applies to all LK in-app purchases on Android and iOS devices made during the promotion period 20/08/2018 to 26/08/2018. Discount is automatically applied to all prices during this period - the price you see is the price you pay....

How to make the bass and lead sounds from 'Nova' by Tale Of Us with DRC...

Published on 21 Sep 2018

Have we mentioned before how much we love techno? Having featured several of our own favourite artists from the genre, this week’s tutorial track is actually another viewer suggestion, one we were happy to oblige and indulge our ears in the process. The track in question is ‘Nova’ by Tale Of Us, the DJ and producer partnership of Carmine ‘Karm’ Conte & Matteo Milleri.Since their debut release ‘Dark Song’ back in 2011, Tale Of Us have not only been releasing a steady stream of underground hits, but also creating and building their now huge ‘Afterlife’ brand, with Ibiza residencies and of course the Afterlife Recordings label.Residing in the techno rich club scene of Berlin, the duo describe their sound as being filled with ‘emotion and drama’, saying ‘We don't make Berlin techno and we never will, because we're Italian.’Recently, the pair were immortalised in videogame form, appearing in the massively successful Grand Theft Auto Online, as part of the nightclub based expansion ‘After hours’. Inside a selection of virtual nightclubs, players can enjoy a full DJ set featuring brand new remixes and productions, created especially for the game.If you are an Ableton user, you won’t want to miss this week’s free project file too - it has all of the automation and track routings for you to check out and explore.If you enjoy any of the DRC Sound Design Tutorial videos, be sure to let us know in the comments, and feel free to ‘smash that like button!’Click here to download the Ableton Live projectLike a champagne supernova,Team Imaginando...