Prepare yourself: We’re not just going mainstream this week, we’re going full-on, 80’s mega-cheese, pop masterpiece, mainstream!

‘Africa’ by Toto is a track which almost doesn’t need an introduction, thanks in part, to its incredibly catchy riff, right from the start. If someone asked you to explain the term ‘earworm’ to them, simply playing this song would probably be enough.

Written on the then popular, now classic, polyphonic analog synthesizer of the 80’s, the Yamaha CS-80, it’s no surprise the lead sound has a very ‘brassy’ character.

Originally released as a single in 1982, the song has since attracted a completely different generation of fans, having cemented its place in pop culture history and achieved true meme status, referenced on cult comedy cartoons like South Park, Family Guy, and TV shows such as Stranger Things, Community and The Tonight Show with Jimmy Fallon (feat. Justin Timberlake).

On the eve of the band’s “40 Trips Around The Sun” world tour, guitarist Steve Lukather recently expressed how happy he is to attract the new, younger audience, “partly thanks to EDM guys playing Africa to end their sets.”

The song’s lyrics are often a source of amusement for those who care to dissect and analyse them, but with such a feel-good chorus, we think it could still work with just about any words!

It’s gonna take a lot to drag us away from you,
Team Imaginando

latest news

How to make the bass from SBTRKT 'Wildfire' in DRC...

Published on 10 Dec 2018

Throughout the history of dance music the concept of anonymity has played many different roles. Back in the glory days of vinyl, to prevent others from discovering their killer tracks, some DJ’s hid the identity of the records they were playing, by covering up the artist and track name with stickers. Anonymity is also one of the most powerful tools for defense and protection in the ‘free party’ scene, more commonly known as illegal raves. Producers themselves can also use the power of anonymity to try new directions in music, by releasing experimental material under a fake name, or pseudonym, in case it isn’t well received by their usual audience.Whilst English DJ and producer SBTRKT doesn’t deny the last example, his spin on the reason for attempting to stay anonymous goes a little deeper into his mindset and work ethic. This ties into the artist name too, with SBTRKT being a reference to subtracting himself from his music, to ‘let the music speak for itself’.When performing, SBTRKT wears native ceremonial inspired masks, which come from the designer and artist ‘A Hidden Place’ who also prides themselves on being anonymous. At Bestival in 2011, cardboard recreations of one mask were handed out to the crowd - a spectacular and novel visual for a DJ to look out on!This week we take an in-depth look at the hot bass line sound from SBTRKT’s 2011 track ‘Wildfire’Click here to download the Ableton project fileThere’s no vowels in our product names either,Team Imaginando...

How to make the bass, keys and lead for Gui Boratto - 'Take My Breath Away'...

Published on 3 Dec 2018

This week we’re attempting to sonically take your breath away, with our DRC sound design tutorial for Gui Boratto’s 2009 smash ‘Take My Breath Away’.Born in São Paulo, Brazil, in 1974, Gui Boratto released his critically acclaimed debut album ‘Chromophobia’ in 2007 on well established german label Kompakt. Featuring tight production skills, driving rhythms and a clear love of melody, it’s easy to attribute such fine technical craftsmanship to Boratto’s many years working as a studio engineer for some of the biggest record labels worldwide.Fast forward to June of this year, Boratto proudly released his 5th studio album on Kompakt, whilst seeking out talent to put out on his very own D.O.C brand imprint, (conveniently distributed by Kompakt!) which he created in 2013.As evident in Gui’s final productions, he is inspired by the whole spectrum of life’s emotions and feelings, to create a diverse range of moods. Speaking about the creative process behind his 2018 album Pentagram he explains ‘It’s good to be happy, but also good to be sad, fragile or strong’.Aside from his own original production work, Gui has also had a steady stream of remix work for a suitably diverse selection of artists, including Pet Shop Boys, London Grammar and even made an appearance on the Halo 4 OST remix album. (Yes that is a real thing and no, we had no idea either!)Click here to download the Ableton project fileExhale, exhale, exhale…Team Imaginando...

How to make the bass from SBTRKT 'Wildfire' in DRC...

Published on 10 Dec 2018

Throughout the history of dance music the concept of anonymity has played many different roles. Back in the glory days of vinyl, to prevent others from discovering their killer tracks, some DJ’s hid the identity of the records they were playing, by covering up the artist and track name with stickers. Anonymity is also one of the most powerful tools for defense and protection in the ‘free party’ scene, more commonly known as illegal raves. Producers themselves can also use the power of anonymity to try new directions in music, by releasing experimental material under a fake name, or pseudonym, in case it isn’t well received by their usual audience.Whilst English DJ and producer SBTRKT doesn’t deny the last example, his spin on the reason for attempting to stay anonymous goes a little deeper into his mindset and work ethic. This ties into the artist name too, with SBTRKT being a reference to subtracting himself from his music, to ‘let the music speak for itself’.When performing, SBTRKT wears native ceremonial inspired masks, which come from the designer and artist ‘A Hidden Place’ who also prides themselves on being anonymous. At Bestival in 2011, cardboard recreations of one mask were handed out to the crowd - a spectacular and novel visual for a DJ to look out on!This week we take an in-depth look at the hot bass line sound from SBTRKT’s 2011 track ‘Wildfire’Click here to download the Ableton project fileThere’s no vowels in our product names either,Team Imaginando...

How to make the bass, keys and lead for Gui Boratto - 'Take My Breath Away'...

Published on 3 Dec 2018

This week we’re attempting to sonically take your breath away, with our DRC sound design tutorial for Gui Boratto’s 2009 smash ‘Take My Breath Away’.Born in São Paulo, Brazil, in 1974, Gui Boratto released his critically acclaimed debut album ‘Chromophobia’ in 2007 on well established german label Kompakt. Featuring tight production skills, driving rhythms and a clear love of melody, it’s easy to attribute such fine technical craftsmanship to Boratto’s many years working as a studio engineer for some of the biggest record labels worldwide.Fast forward to June of this year, Boratto proudly released his 5th studio album on Kompakt, whilst seeking out talent to put out on his very own D.O.C brand imprint, (conveniently distributed by Kompakt!) which he created in 2013.As evident in Gui’s final productions, he is inspired by the whole spectrum of life’s emotions and feelings, to create a diverse range of moods. Speaking about the creative process behind his 2018 album Pentagram he explains ‘It’s good to be happy, but also good to be sad, fragile or strong’.Aside from his own original production work, Gui has also had a steady stream of remix work for a suitably diverse selection of artists, including Pet Shop Boys, London Grammar and even made an appearance on the Halo 4 OST remix album. (Yes that is a real thing and no, we had no idea either!)Click here to download the Ableton project fileExhale, exhale, exhale…Team Imaginando...