What can we say about Azari & III, that we haven’t already covered when we looked at their track ‘Manic’ back in March of this year? During the band’s relatively short existence, there weren’t many events that could be considered milestone achievements in terms of popularity and success. Today we look at possibly their most defining moment, their 2009 release ‘Hungry for the power’, the track that saw them breakthrough into the mainstream and onto the dance floors of house music clubs the world over.

Described by some as a modern day anthem for the sexually liberated, in terms of attracting attention and getting noticed, hungry for the power definitely knocked it out of the park. Not for the faint hearted, the track’s music video is provocative to say the least, so much so that it attracted a little too much attention from YouTube moderators who swifty took it down with a ban. It later reappeared of course, after the necessary censorship edits were applied to appease the YouTube gods.

In today’s DRC Sound Design Tutorial, Lucas dives deep into ‘Hungry for the power’ creating a whopping 5 sounds from the track; guitar, background, pad, bass and lead. So sit tight for 16 minutes of sound design!

Click here to download the Ableton project file

Hungry for the power of DRC,
Team Imaginando

latest news

100 DRC Sound Design Tutorials

Published on 14 Nov 2019

Last week the total number of DRC Sound Design Tutorials hit the big 100, so today we’re celebrating some of the seriously iconic synth sounds from the series so far. The formula is simple; each week we take apart a different track, uncover the DNA behind each sound, then show you how to recreate them with DRC, step by step.With the number of videos now in triple figures, it got us thinking; which one is the best? So without further ado, it's time to find out the videos with the most views, in the first ever Imaginando top 10 chart run down! (*cue the cheesy music and radio DJ voice*)#10 Just managing to squeeze in at number 10, is Mac DeMarco 'Chamber Of Reflection' featuring the pad and lead sounds from this 2014 release. Right at the start of the video Lucas talks a bit about reproducing the track's tape saturation sound, this was long before we released K7D Tape Delay of course, which is perfect for this kind of thing.#9 At number 9 is Stephan Bodzin - 'Singularity', coincidentally not his only appearance in this top 10 list. It's a super-slidey selection and dissection of the bass sounds, bending and gliding between the notes of the melodic techno masterpiece with plenty of portamento.#8 An internet anthem in 8th place - with it's brass synth riff permanently engraved into our souls, it would take a lot to keep Toto's 'Africa' away from us. If your brain is not currently performing a private DJ set consisting solely of this song's chorus on loop right now, then congratulations, you are officially a young person!#7 There's a seismic shift in tone at number 7, as we take a trip down Portishead's dark and atmospheric 'Roads', and demonstrate DRC's versatility by recreating the moody tones of the Rhodes piano for a fantastic sound full of warmth.#6 Techno royalty at number 6, in the form of Tale Of Us and their track 'Nova'. No surprise to see this in the top 10, as it was a frequently requested choice by the community. As we also love the tune, this one was 'no brainer' for us - we had to do it.#5 At the halfway point now and making it into the top half of the table at number 5 is Boards of Canada 'Everything you do is a balloon'. A strange track with a strange title, it floats around like a kind of dream sequence, don't worry though, there's a bonafide banger up next to bring us back down to earth.#4 It's 4 to the floor time and Bodzin is back! Adding his magical touch to 'Sleepless' by Pan Pot this time, Stephan gives us a really, really good remix, one of our all time faves in fact. This was also another heavily requested track, and too good not to miss!#3 Top 3 time and talking of favourites, here's another all time great in our book, we've covered more of their tracks than anyone else, it's the fantastic Moderat and their massively popular tune 'A New Error'. A track so good, excuse us for a moment while we crank it up on the Imaginando HQ sound system, we'll see you back here for the top 2…#2 Just missing out on the top spot is two absolute legends of electronic music, the coolest pair of robots in the world; Daft Punk with 'Da Funk'. It's the track that kicked off the Iconic Sounds series and DRC truly does it justice with a fantastically faithful recreation of its screeching synth, guaranteed to please any die hard Daft Punk fan.#1 Now prepare yourself for a shocking plot twist as we announce the winner: The most watched DRC Sound Design Tutorial is the organ soaked, indie chin-stroker 'Everything In Its Right Place' by Radiohead! it's a popular song with a unique style that appeals to a wide range of musical tastes. It's also something a bit different in terms of the typical types of sounds that get covered on YouTube, and not just another epic Skrillex wobble bass masterclass vying for your clicks.But do you think each track is in its right place?! Check out the entire playlist on YouTube and let us know your favourites plus any future favourites you'd like us to feature. As well as YouTube comments, feel free to get in touch via any of our socials: Facebook, Twitter, Instagram.And this is it,Team Imaginando

How to make the bass and lead sounds from Oxia 'Domino' in DRC

Published on 25 Oct 2019

It’s fair to say that most electronic music producers would love to leave their mark on the dancefloors of history, by releasing a track so popular that it becomes accepted as a genuine classic. A tried and tested tune guaranteed to earn the approval of any audience, a real crowd pleaser. The perils of popularity present a degree of danger however, your gigs can turn into groundhog day, as the tune you made 10 years ago still gets requested 10 times a night, every night.Someone who knows this #FirstWorldProblem very well is French house/techno producer and accidental anthem maker Olivier Raymond, more commonly known as Oxia. His hugely successful hit ‘Domino’ was originally released way back in 2006, and is still ridiculously popular 13 years later!Olivier has expressed his frustration about the pressure to play it, even by some event promoters, which seems a particularly unfair position to be put in, but ultimately he still enjoys the response it gets, saying that he’s ‘happy to see the crowd still so enthusiastic when they hear it’.In 2017 Domino received a rework from Oxia himself, along with remix duties from the likes of Frankey & Sandrino and Matador - a win-win situation for everybody; we’re happy to hear it and Oxia is happy to play it.Why not take on the bass and lead sounds for yourself with today’s DRC Sound Design Tutorial and maybe you will create a future club classic too! (Don’t worry there’s no need to thank us, just smash that like button, hit subscribe and ring the bell - oh and tell all your friends how awesome DRC is)Click here to download the Ableton project file.Fun fact: Oxia is an ancient Greek diacritic used to denote vocal pitch.We love playing dominoes,Team Imaginando

Our YouTube Journey - The road to 5K

Published on 25 Oct 2019

YouTube has come a long way since it started back in 2005, quickly snapped up by Google its growth has been gargantuan. There is now over 500 hours of new video content uploaded to the platform every single minute. At Imaginando we love a good statistic, so we were both pleased and proud to see our YouTube subscriber count edge pass the 5000 mark this month. (If you haven’t yet subscribed, do it now! Ring the bell, smash some like buttons, say hello in the comments - all that good stuff)We haven’t done any challenges involving cinnamon or ice buckets, and we certainly haven’t done any ‘epic pranks’. Our content is designed to inspire and motivate, from sound design and music production tutorials to creative art projects and hardware builds; combining music, technology and art is at the heart of everything we do, and share with you. So take a virtual trip with us down memory lane, as we look back on our YouTube journey so far.After some general tutorials about how to get certain types of sound out of DRC such as a kick drum or moog bass, the idea for our first ‘series’ was born. Focusing on one particular track each week, our DRC Sound Design Tutorials has quickly built up an ever growing library of ‘Iconic Sounds’ which can all be recreated with DRC. The diversity of the source material has been key to showing off the versatility and power of DRC, and we’ve covered all manner of genres and styles in almost 100 videos so far. As Lucas explains in some of the videos, we try to get as close as possible to the original sounds, not necessarily identical, although several YouTube content ID and copyright claims tell us when we get it spot on! (We recently smashed our own record for the amount of locations that a single video of ours is blocked in, with our tutorial for Noir & Haze 'Around' currently unavailable in 242 countries!)One of our mantras here at Imaginando is that we are always learning, something we set out to demonstrate with our ambitious project ‘Digital Music Box’. Not just the technical design challenges involved in the build process, but also honing our video production skills at the same time by vlogging the whole process video diary style, as it happened. We have to salute the motivation, creativity, blood sweat and tears that Nuno put into this crazy feat of design and engineering, while managing to smile for the camera. The final video in the series, ‘Digital Music Box - The Premiere’ shot outside our old office in Braga, is full of beautiful cinematography and fond memories.This year also saw us jump into the world of live streaming, after moving Imaginando into our current creative headquarters, with the launch of ‘LFO Sessions’ - where we invite a guest DJ to spin 2 hours of music, Live From our Office. We really enjoyed the first two sessions, with music courtesy of King Fu and Lukkas, and a great community vibe in the live chat from you guys.We’re not looking to be YouTube’s next Andrew Huang or Pewdiepie, we’re just really grateful to be able to share a little slice of the Imaginando life with everyone. Roll on 10K subscribers!Like and subscribe,Team Imaginando

100 DRC Sound Design Tutorials

Published on 14 Nov 2019

Last week the total number of DRC Sound Design Tutorials hit the big 100, so today we’re celebrating some of the seriously iconic synth sounds from the series so far. The formula is simple; each week we take apart a different track, uncover the DNA behind each sound, then show you how to recreate them with DRC, step by step.With the number of videos now in triple figures, it got us thinking; which one is the best? So without further ado, it's time to find out the videos with the most views, in the first ever Imaginando top 10 chart run down! (*cue the cheesy music and radio DJ voice*)#10 Just managing to squeeze in at number 10, is Mac DeMarco 'Chamber Of Reflection' featuring the pad and lead sounds from this 2014 release. Right at the start of the video Lucas talks a bit about reproducing the track's tape saturation sound, this was long before we released K7D Tape Delay of course, which is perfect for this kind of thing.#9 At number 9 is Stephan Bodzin - 'Singularity', coincidentally not his only appearance in this top 10 list. It's a super-slidey selection and dissection of the bass sounds, bending and gliding between the notes of the melodic techno masterpiece with plenty of portamento.#8 An internet anthem in 8th place - with it's brass synth riff permanently engraved into our souls, it would take a lot to keep Toto's 'Africa' away from us. If your brain is not currently performing a private DJ set consisting solely of this song's chorus on loop right now, then congratulations, you are officially a young person!#7 There's a seismic shift in tone at number 7, as we take a trip down Portishead's dark and atmospheric 'Roads', and demonstrate DRC's versatility by recreating the moody tones of the Rhodes piano for a fantastic sound full of warmth.#6 Techno royalty at number 6, in the form of Tale Of Us and their track 'Nova'. No surprise to see this in the top 10, as it was a frequently requested choice by the community. As we also love the tune, this one was 'no brainer' for us - we had to do it.#5 At the halfway point now and making it into the top half of the table at number 5 is Boards of Canada 'Everything you do is a balloon'. A strange track with a strange title, it floats around like a kind of dream sequence, don't worry though, there's a bonafide banger up next to bring us back down to earth.#4 It's 4 to the floor time and Bodzin is back! Adding his magical touch to 'Sleepless' by Pan Pot this time, Stephan gives us a really, really good remix, one of our all time faves in fact. This was also another heavily requested track, and too good not to miss!#3 Top 3 time and talking of favourites, here's another all time great in our book, we've covered more of their tracks than anyone else, it's the fantastic Moderat and their massively popular tune 'A New Error'. A track so good, excuse us for a moment while we crank it up on the Imaginando HQ sound system, we'll see you back here for the top 2…#2 Just missing out on the top spot is two absolute legends of electronic music, the coolest pair of robots in the world; Daft Punk with 'Da Funk'. It's the track that kicked off the Iconic Sounds series and DRC truly does it justice with a fantastically faithful recreation of its screeching synth, guaranteed to please any die hard Daft Punk fan.#1 Now prepare yourself for a shocking plot twist as we announce the winner: The most watched DRC Sound Design Tutorial is the organ soaked, indie chin-stroker 'Everything In Its Right Place' by Radiohead! it's a popular song with a unique style that appeals to a wide range of musical tastes. It's also something a bit different in terms of the typical types of sounds that get covered on YouTube, and not just another epic Skrillex wobble bass masterclass vying for your clicks.But do you think each track is in its right place?! Check out the entire playlist on YouTube and let us know your favourites plus any future favourites you'd like us to feature. As well as YouTube comments, feel free to get in touch via any of our socials: Facebook, Twitter, Instagram.And this is it,Team Imaginando

How to make the bass and lead sounds from Oxia 'Domino' in DRC

Published on 25 Oct 2019

It’s fair to say that most electronic music producers would love to leave their mark on the dancefloors of history, by releasing a track so popular that it becomes accepted as a genuine classic. A tried and tested tune guaranteed to earn the approval of any audience, a real crowd pleaser. The perils of popularity present a degree of danger however, your gigs can turn into groundhog day, as the tune you made 10 years ago still gets requested 10 times a night, every night.Someone who knows this #FirstWorldProblem very well is French house/techno producer and accidental anthem maker Olivier Raymond, more commonly known as Oxia. His hugely successful hit ‘Domino’ was originally released way back in 2006, and is still ridiculously popular 13 years later!Olivier has expressed his frustration about the pressure to play it, even by some event promoters, which seems a particularly unfair position to be put in, but ultimately he still enjoys the response it gets, saying that he’s ‘happy to see the crowd still so enthusiastic when they hear it’.In 2017 Domino received a rework from Oxia himself, along with remix duties from the likes of Frankey & Sandrino and Matador - a win-win situation for everybody; we’re happy to hear it and Oxia is happy to play it.Why not take on the bass and lead sounds for yourself with today’s DRC Sound Design Tutorial and maybe you will create a future club classic too! (Don’t worry there’s no need to thank us, just smash that like button, hit subscribe and ring the bell - oh and tell all your friends how awesome DRC is)Click here to download the Ableton project file.Fun fact: Oxia is an ancient Greek diacritic used to denote vocal pitch.We love playing dominoes,Team Imaginando